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Perefct assets ...

Extensive experience with big brand sush as Maserati ad Alfa Romeo.

Our Play To Earn videogame built with the Unity game engine. 

We developed a proprietary algorithm to make huge collections while keeping the quality high

UX / UI Desgin system for this innovative phone

UX / UI Desgin system for this innovative phone

Perefct assets ...

0_TomTom_Backdrop Light.jpg
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TOM TOM - 

UX UI DESIGN

BRAND

TomTom

CLIENT

TomTom

RELEASE

March 2023

DELIVERABLES

UX Research, UX Design, UI Design

Brief

Proudly featured in our portfolio, this project showcases the work of some of the designers and developers now at Pigiama Kasama who renovated TomTom's Indigo navigation between 2020 and 2022. The objective was to make it easier for users to consume navigation information and improve the overall aesthetic of the interface. We conducted extensive research on competitors, created a new logic for the navigation information, and designed a new user interface that better met the needs of TomTom's customers.

CREDITS

TomTom

TECHNOLOGY

Figma, Unity, Meta Quest

PROJECT TEAM

UX Researcher, UX Designer, UI Designer, Unity developer

Navigation interface with innovative UX/UI displayed on a central on-board display inside a car. The interface features user-friendly design with easy-to-use guidance and navigation information, all presented in a visually appealing format. The display's large size and high resolution ensure that the information is easy to read and interact with, even while driving. Overall, the interface offers a seamless and enjoyable navigation experience for drivers and passengers alike
Interior view of a sleek and modern car, featuring a cool and dark color palette and a sophisticated UX UI design by Pigiama Kasama. The image shows the car's cockpit and central display, which includes navigation instructions and guidance information for the driver. The navigation display features Pigiama Kasama's signature whimsical and colorful design aesthetic, incorporating elements such as tentacles and bright colors to create a visually engaging and memorable experience for the driver. The overall design of the car's interior is sleek and minimalist, with clean lines and simple shapes that emphasize the car's high-tech features and advanced capabilities. Overall, the image showcases the potential for creative and user-friendly UX UI design to enhance the driving experience and create a more enjoyable and efficient journey for drivers and passengers alike

Result

The team's efforts resulted in a significant improvement in the user experience and interaction design of TomTom's new Indigo navigation. Users were able to more easily elaborate navigation information and found the new interface to be more visually appealing and intuitive. The clearer and more concise visual representation of the route, along with the improved legibility of street names and exit numbers, made the navigation process smoother and less frustrating for users. TomTom achieved their goals of improving the user experience and interaction design of their navigation technology, ultimately leading to greater customer satisfaction and business success.

This project is proudly featured in the portfolio of the team of designers and developers who worked on it. With their years of experience in designing and developing navigation software, the team is capable of bringing innovative solutions to any UX/UI project. Trust the team at Pigiama Kasama to help you create a more efficient and satisfying experience for your customers.

Solution

To begin the project, we conducted extensive research on the navigation technology market to identify trends and best practices. One of the key features we introduced was a clearer and more concise visual representation of the user's route, with improved legibility of street names and exit numbers. We also incorporated more intuitive icons and buttons, simplifying the navigation process and making it easier for users to find what they need. We ensured that the new design was responsive and adaptable to different screen sizes and devices, allowing users to access the navigation information they need on any device.

Navigation interface with innovative UX/UI displayed on a central on-board display inside a car. The interface features user-friendly design with easy-to-use guidance and navigation information, all presented in a visually appealing format. The display's large size and high resolution ensure that the information is easy to read and interact with, even while driving. Overall, the interface offers a seamless and enjoyable navigation experience for drivers and passengers alike
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