TOM TOM -
UX UI DESIGN
UX Research, UX Design, UI Design
Proudly featured in our portfolio, this project showcases the work of some of the designers and developers now at Pigiama Kasama who renovated TomTom's Indigo navigation between 2020 and 2022. The objective was to make it easier for users to consume navigation information and improve the overall aesthetic of the interface. We conducted extensive research on competitors, created a new logic for the navigation information, and designed a new user interface that better met the needs of TomTom's customers.
Figma, Unity, Meta Quest
UX Researcher, UX Designer, UI Designer, Unity developer
The team's efforts resulted in a significant improvement in the user experience and interaction design of TomTom's new Indigo navigation. Users were able to more easily elaborate navigation information and found the new interface to be more visually appealing and intuitive. The clearer and more concise visual representation of the route, along with the improved legibility of street names and exit numbers, made the navigation process smoother and less frustrating for users. TomTom achieved their goals of improving the user experience and interaction design of their navigation technology, ultimately leading to greater customer satisfaction and business success.
This project is proudly featured in the portfolio of the team of designers and developers who worked on it. With their years of experience in designing and developing navigation software, the team is capable of bringing innovative solutions to any UX/UI project. Trust the team at Pigiama Kasama to help you create a more efficient and satisfying experience for your customers.
To begin the project, we conducted extensive research on the navigation technology market to identify trends and best practices. One of the key features we introduced was a clearer and more concise visual representation of the user's route, with improved legibility of street names and exit numbers. We also incorporated more intuitive icons and buttons, simplifying the navigation process and making it easier for users to find what they need. We ensured that the new design was responsive and adaptable to different screen sizes and devices, allowing users to access the navigation information they need on any device.