THIRSTIN HOWELL -
AVATAR BRAND AMBASSADOR
Bored & Thirsty
3D Development, 3D Environment, AR Filter, Promotional material, Renders, Video call Avatar
Business owner Kurt Lohse wanted a unique way to promote his brand and product, the secret-formula water by BORED & THIRSTY. That's where PIGIAMA KASAMA came in. We were tasked with creating Thirsting - a 3D Digital Brand Ambassador - based on the Bored Ape Yacht Club NFT and creating 3 promotional products with it:
High-Quality Renders, that showcase the water product
Custom AR Filter, to create massive everyday content for social media
Avatar for video calls, to create a wow effect on the clients during online meetings
Blender, Lens Studio, Gravity Sketch, Substance Painter, DaVinci Resolve
3D Artist, AR Developer, Project manager
Working with the brand Bored & Thirsty was a great experience for our team. We were able to create an innovative branding package that helped their product stand out in a crowded market. Our design services provided the client with a strong brand ambassador identity that resulted in increased brand awareness and recognition and the possibility of creating multiple materials in the future such as CGI videos and games.
Result 3 - Video-call Avatar
Finally, to make the meetings with clients even more interesting, we coded the Avatar’s facial expressions using Blender and integrated them into Animaze App. This way, the avatar became an animated character that repeats your facial movement and facial expressions in real-time, even if you just wink, expressing emotions and changing moods.
Result 1 - Promotional Material
Once the 3D character was completed, we moved on to creating a render that could be used for marketing materials such as posters, billboards, and online ads. The render featured the 3D character in various poses, showcasing the brand ambassador in a dynamic and eye-catching way.
Result 2 - AR Filter
The next step was to create an AR filter that would allow consumers to interact with the brand in a fun and engaging way. We developed a Snapchat face filter that featured the 3D character, allowing users to place it on themself and take photos and videos with it. The filter was designed to be easy to use and shareable on social media, allowing the brand to reach a wider audience.