# UX Design# UI Design# Unity PrototypeUX Research

MASERATI - UX DESIGN

design@pigiamakasama.xyz

BRAND

Maserati

CLIENT

Maserati

RELEASE

March 2020

DELIVERABLES

UX Research, Competitive Benchmarking, Steering Wheel buttons design, UX Design, IxD Specification, Unity prototype

Brief

Proudly featured in our portfolio, this project showcases the work of some of the designers and developers now at Pigiama Kasama who designed the UX UI for the Maserati Grecale digital cockpit between 2018 and 2020. The goal was to enhance the overall driving experience of Maserati's new SUV with a user-friendly and intuitive interface that aligns with the luxury brand image.

design@pigiamakasama.xyz

CREDITS

Maserati

TECHNOLOGY

Figma, Unity

PROJECT TEAM

UX Designer, UX Researcher

Next Project

Manu.Vision - AR Facial Filter

Result

Our collaboration with Maserati on the Grecale digital cockpit was one of the many successful projects that our team of experienced UX designers has accomplished. The final design delivered an exceptional user-centric and intuitive experience, which aligned with the luxury brand's image and enhanced the overall driving experience.

Our team's dedication to excellence and attention to detail in this project has led to an extraordinary outcome, and it is one of the reasons why we are now working together at Pigiama Kasama, delivering innovative and effective UX solutions to our clients.

A 2D digital display of the Maserati Grecale SUV cockpit UX UI designed by Pigiama Kasama. The display features a speedometer, ADAS system, and various icons indicating different functions and features. The background of the image is black, emphasizing the sleek and modern design of the digital display. Pigiama Kasama's design incorporates clean lines, bold icons, and a modern color scheme to create a user-friendly and visually appealing interface. The digital display showcases the advanced technology and attention to detail that Maserati is known for, while Pigiama Kasama's design adds a touch of whimsy and creativity to the overall aesthetic

Solution

We conducted extensive research and analysis of the target market, competitor landscape, and user needs. We designed wireframes and prototypes, and iteratively tested them with users to ensure we create a user-centric and intuitive interface. The final design featured an easy-to-use interface with controls on the steering wheel, minimizing driver distraction, and optimizing the user experience. The design was consistent with Maserati's brand image, offering users a luxurious and high-performance driving experience.