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Extensive experience with big brand sush as Maserati ad Alfa Romeo.

Our Play To Earn videogame built with the Unity game engine. 

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UX / UI Desgin system for this innovative phone

UX / UI Desgin system for this innovative phone

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  • PIGIAMA KASAMA

BRANDED GAMES ON SPATIAL.IO: PIONEERING IMMERSIVE MARKETING

Step into the Spatial virtual world: a new frontier in brand promotion and 3D social websites


Two avatars welcoming you in Spatial.io metaverse

Image courtesy of Spatial.io


Welcome to the Spatial.io metaverse! This platform that breathes life into new immersive spaces of virtual reality is the perfect example of the ongoing evolution we are experiencing in the realm of digital experiences.


In this dynamic landscape, branded games have emerged as a revolutionary novelty, bridging the worlds of gaming and marketing, offering a digital expansion that mirrors a brand's vision in a world tailored to each individual. And when these branded games are based on Unity, the result is nothing short of groundbreaking.


Unity's Spatial integration combines the power of 3D social spaces with the enchantment of gaming, giving birth to a new breed of marketing opportunities that we once could only dream of. In this article, we will delve into the novel concept of branded games on Spatial and explore how they are shaping the future of interactive experiences!


THE POWER OF UNITY'S SPATIAL PLATFORM


Within Spatial, brands have the freedom to personalize their virtual spaces and come together for a wide range of events, including corporate conferences, music performances, fashion runway shows, educational lectures, live gatherings, watch parties, and much more.


Spatial empowers your digital experience by providing visually captivating environments accessible via web, mobile, or VR.

The best part? Setting up your own space or joining others is just a few clicks away. Established in 2016, Spatial.io was born with the mission of simplifying the creation of high-quality 3D collaborative experiences, making them user-friendly and accessible. With its robust set of tools and integrations, Spatial transforms the process of setting up your personal space into a seamless and creative endeavor.


The video launching Spatial Creator Toolkit


3D SOCIAL SPACES: THE MEETING GROUND


In a world marked by remote work and digital events, 3D social spaces have gained prominence. These spaces offer an immersive environment where users can interact, explore, and enjoy a wide range of various activities. They also serve as the perfect arena for branded games.


Branded games within 3D social spaces go beyond marketing; they create social experiences. Companies can host virtual conferences, product launches, and team-building events in these spaces.

What is the real innovation of this approach? Well, now users are not just passive consumers: they become part of an interactive community centered around the brand and its values.



THE FUSION OF GAMING AND BRANDING


The marriage of gaming and branding is a digital symphony, and branded games are the captivating offspring of this union. In today's marketing landscape, traditional advertisements no longer cut it. Branded games step in to offer a more interactive, immersive, and engaging approach.


With Spatial.io branded games take this convergence to a whole new level. These games bring brands and users together in a 3D website. Users don't just passively consume content; they actively participate in the brand's narrative.


Using branded games, companies can engage their audience in a non-intrusive, enjoyable manner. Users willingly participate in these experiences, forming positive associations with the brand.


The virtual BMW CE 02 created by Pigiama Kasama

The virtual BMW CE 02 created by PIGIAMA KASAMA


BMW MOTORRAD METARIDE: PRODUCT LAUNCH IN SPATIAL.IO


MetaRide metaverse serves as a gateway to explore the latest motorcycle models, virtually ride them, gain insights into the design process, attend virtual events, engage in games, and even stand a chance to win enticing prizes. This immersive platform transcends the conventional motorcycle showcase, offering users a multifaceted experience.


At its core, MetaRide is a social endeavor, enabling users to interact with friends and compete in MetaRide challenges.


Accessible through web browsers, mobile apps, or virtual reality, MetaRide presents a captivating digital universe that seamlessly merges the best of the automotive realm with the boundless horizons of the metaverse.

BMW Motorrad MetaRide represents a digital brand space in the realm of virtual reality. Beyond the virtual test rides with the new BMW CE 02, an innovative electric vehicle created for the urban environment and designed to appeal to young people, users can take part in basketball games, collect tokens, and earn stylish attire for their avatars. Additionally, it serves as a vibrant meeting point for motorcycle enthusiasts and the BMW Motorrad brand.


This digital brand space will continue to expand, gradually accommodating other products in the future. PIGIAMA KASAMA has been an integral part of the collaborative effort, working alongside the Metaverse Architect Kuba Jekiel (HYPERLIVING), BMW Motorrad, Lobeco GmbH, Spatial.io, and Ready Player Me, to bring this immersive digital journey to life.



TRY YOUR OWN BRANDED GAME ON SPATIAL.IO AND STEP UP YOUR DIGITAL MARKETING!


Branded games on Unity's Spatial.io platform are redefining the intersection of marketing and entertainment. They epitomize the fusion of gaming and branding, offering users memorable and immersive experiences. As the digital landscape continues to evolve, these games are shaping the future of broadcast platforms.


Through branded games, companies can captivate their audience, providing enjoyable, unforgettable experiences that build lasting brand relationships in the digital age. Unity's Spatial platform is a driving force behind this transformation, as it unlocks new possibilities in the world of branded gaming.


As we journey forward, Unity's Spatial platform and branded games will likely continue to push the boundaries of what's possible in the world of digital marketing and entertainment. The future is here, and it's defined by interactive, immersive, and unforgettable experiences.


At PIGIAMA KASAMA, we've gained significant expertise collaborating with major brands and innovators to breathe life into new branded experiences on Spatial.io. Don't miss this opportunity!



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