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ELI LILLY LEVEL UP -
IMMERSIVE CORPORATE EVENT
BRAND
Lilly
CLIENT
Eli Lilly and Company
RELEASE
October 2023
DELIVERABLES
Game Development, Game Design
Brief
As a leader in the pharmaceutical industry, Lilly sought to revolutionize internal engagement through a digitally immersive, communal experience. The aim was to foster unity and innovation within its global teams, stepping beyond conventional strategies to solidify Lilly's pioneering industry stance.
Solution
"Lilly Level Up" utilized the advanced capabilities of Unity and Spatial.io to create a unique metaverse. This 3D realm, where the lines between professional and social interactions blurred, offered employees a dynamic, interactive experience, with gamified challenges enhancing both learning and team cohesion.
Data Analysis
"Lilly Level Up" resonated profoundly within the organization, as reflected in the event’s key performance metrics:
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Out of 4,000 employees, a notable 1,421 engaged actively in the event, underscoring its appeal.
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The initiative saw the strongest participation from the United Kingdom with 606 players, followed by Italy with 158 players, highlighting its global reach.
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The platform was highly accessible, attracting 1,297 web users primarily on laptops/computers, showcasing its user-friendly design.
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Participants collectively spent 29,980 minutes, with an average dwell time of 21 minutes per player — significantly higher than the industry's typical 9-12 minutes. This metric stands out as a testament to the event's captivating nature.
Result
The impact of "Lilly Level Up" was multifaceted, signaling a new era of internal engagement strategies:
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Enhanced Engagement: The event defied standard benchmarks, achieving outstanding active participation levels and average engagement times, which were almost double the industry norm.
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Global Cohesion: The diverse geographical participation indicated the initiative’s success in uniting Lilly's global workforce, promoting a cohesive corporate culture despite physical distances.
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Established Innovation Leadership: Through this venture, Lilly reinforced its image as an innovative frontrunner, adept at utilizing sophisticated digital landscapes to foster a holistic, engaging, and collaborative corporate environment.
CREDITS
PIGIAMA KASAMA Team
TECHNOLOGY
Rhinoceros 3D ,Figma, Unity, Gravity Sketch, Blender,
PROJECT TEAM
Game Developer, Game Designer, 3D Artist, Project Manager
