Perefct assets ...
Extensive experience with big brand sush as Maserati ad Alfa Romeo.
Our Play To Earn videogame built with the Unity game engine.
We developed a proprietary algorithm to make huge collections while keeping the quality high
UX / UI Desgin system for this innovative phone
UX / UI Desgin system for this innovative phone
Perefct assets ...
BMW MOTORRAD -
METAVERSE
BRAND
BMW Motorrad
CLIENT
Lobeco Gmbh
RELEASE
July 2023
DELIVERABLES
3D Development, Digital Fashion Development, 3D Asset optimization, Promotional material, Renders, Video call Avatar
Brief
BMW Motorrad MetaRide stands for a digital brand space of virtual reality in which motorcycle fans can ride and experience the CE 02 in the form of an avatar, just like in real life. It also serves as a platform where fans and the BMW Motorrad brand can meet.
Besides being able to go on virtual test rides with the BMW CE 02, you can also play basketball, collect tokens or earn a stylish jacket for your own avatar. The virtual digital brand space will also be gradually expanded for other products in the future.
PIGIAMA KASAMA assisted the team of the Metaverse Architect, Kuba Jekiel (HYPERLIVING), BMW Motorrad, Lobeco GmbH, Spatial.io, and Ready Player Me, in creating this immersive digital experience.
Result 1 - 3D Motorbike for Spatial.io
One of the key achievements of this digital experience is motorbike 3D optimization. PIGIAMA KASAMA worked closely with Spatial.io to optimize the complex industry file of the motorbike, which was filled with high-polygon details.
Through their expertise, we created an optimized asset that weighs only 2 MB while maintaining a remarkably high level of quality. This optimized asset allows users to experience the motorbike in incredible detail and realism within the metaverse environment.
Additionally, PK utilized these optimized assets to create stunning renders for promotional materials, further enhancing the visual appeal of the motorbike and attracting more interest from enthusiasts and potential buyers.
Result 2 - Digital Fashion for Ready Player Me avatar
In addition, PIGIAMA KASAMA co-designed and developed the Ready Player Me clothing for the Metaverse's avatars. This clothing is not just a digital asset, but also a reward that users can earn upon completing a fun game inside the BMW Motorrad metaverse. Once earned, users can keep the clothing and use it across different metaverses, enhancing their digital persona.
This innovative approach not only engages users in a fun and interactive way but also allows the brand to reach a wider audience across various digital platforms.
Result 3 - Promotional Material
PIGIAMA KASAMA made renders to showcase the BMW CE 02. These renders were created using the latest 3D modeling software and were designed to highlight the key features of the motorbike. The new BMW CE 02 represents a new way of accessing the world of BMW Motorrad, because it is electric, appeals in particular to young people and is neither an e-motorcycle nor an e-scooter - it is an eParkourer.
The renders helped to provide a visual representation of the innovative design, which was crucial for the client's marketing and promotional activities.
Solution
PIGIAMA KASAMA assisted the team of the Metaverse Architect, Kuba Jekiel (HYPERLIVING), Lobeco GmbH, BMW Motorrad, Spatial.io, and Ready Player Me in developing MetaRide, a one-of-a-kind digital experience that goes beyond simply showcasing motorcycles. MetaRide offers a comprehensive platform where users can explore the newest bikes, ride them virtually, gain insights into the design process, attend virtual events, participate in games, and even have a chance to win prizes.
The experience is designed to be a social activity, allowing users to engage with friends and compete against each other in the MetaRide challenges. Whether accessed through a web browser, mobile app, or virtual reality, MetaRide provides an accessible and exciting digital environment that combines the best of the automotive world with the limitless possibilities of the metaverse.
Don't miss out on this unique opportunity to join the MetaRide experience on Spatial.io! Enter the metaverse here.
CREDITS
Kuba Jekiel (HYPERLIVING) - Website
TECHNOLOGY
Spatial.io, Ready Player Me, Blender, Gravity Sketch, Substance Painter, vRay, Unity 3D
PROJECT TEAM
3D Artist, 3D Designer, Technical Designer, Unity Developer, Marketer, Project manager
