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Extensive experience with big brand sush as Maserati ad Alfa Romeo.
Our Play To Earn videogame built with the Unity game engine.
We developed a proprietary algorithm to make huge collections while keeping the quality high
UX / UI Desgin system for this innovative phone
UX / UI Desgin system for this innovative phone
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Expanding the Walmart UNLIMITED Gamified Series
Walmart continues its journey into gamified storytelling with the second chapter of Walmart UNLIMITED, a playable mini-series created in partnership with Spatial.io and Unity. Developed by PIGIAMA KASAMA and animated by Martian Blueberry.
Episode 2 introduces Raya, a determined new protagonist who journeys across Luna Magic Island to recover powerful Pigment Stones and uncover her true voice. Set in a vibrant, Caribbean-inspired landscape filled with color, magic, and hidden challenges, the level blends exploration, puzzle-solving, and voice-powered mechanics, all while introducing a fully integrated shopping experience tied to the episode’s story and featured brand.
This new chapter builds on the narrative foundation of Episode 1, while introducing new gameplay mechanics, dynamic visuals, and an in-game shopping experience. Players can now engage directly with the brand, unlocking exclusive items and purchasing real products within the virtual space.
Explore exotic islands
215.3 k
Total Views
222
Loves on Spatial
Results of the second episode
37 min.
Average Experience
Duration
Fight your inner doubts and discover treasures
Break crates, barricades and rocks
Explore exotic islands
Luna Magic integration
Shaira, the CEO and owner of Luna Magic, plays a pivotal role in Walmart UNLIMITED. As a mentor to Raya, she inspires her to embrace the adventure, offering guidance, encouragement, and support in unlocking her true potential.
Shaira's involvement goes beyond mentorship: her beauty brand, Luna Magic, celebrates multicultural heritage through vibrant, high-performance cosmetics. This ethos is reflected in the episode through dialogue, level design, color palette, and strategic product placement.
Through a custom implementation of the Walmart Unity SDK, players can access a fully integrated Commerce and purchase real-world goods within the experience without interrupting gameplay, thanks to Walmart's official Unity Software Development Kit (SDK).
This integration transforms the gameplay into an immersive path-to-purchase journey, bridging entertainment and commerce without disrupting the experience.
Accessible for all devices
The entire UNLIMITED experience runs seamlessly on Spatial for all devices! Just click a link on your PC and start playing, or try it on the @Spatial app!
Spatial is a 3D gamified media platform powering over 2.5M virtual worlds, that enables users to create, share and experience gamified experiences across Web and Mobile.
Featuring the Dozen Cousins business
Ibraheem, the Founder and CEO of A Dozen Cousins, plays a key role in Walmart UNLIMITED. As a mentor to Milo, he shares his wisdom and life experiences, guiding him through the challenges of self-discovery and helping him unlock his true potential.
Ibraheem's involvement extends beyond mentorship, as his food brand, A Dozen Cousins, is featured prominently in the episode. Known for its focus on healthy, authentic Creole, Caribbean, and Latin American flavors, A Dozen Cousins embodies the spirit of family and community that brings everybody together to lift each other up.
Walmart is pioneering the next evolution of shopping, blending virtual and physical lifestyles seamlessly: for the first time on Spatial, players can purchase real-world goods within the experience without interrupting gameplay, thanks to Walmart's official Unity Software Development Kit (SDK).
Behind the Scenes
PIGIAMA KASAMA collaborated with Spatial.io, Martian Blueberry, Unity and Walmart’s teams to develop a full-fledged game, rich in features like no other web-based title before it:
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4 Different maps
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Cinematics (produced by Martian Blueberry)
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4 Different Types of Enemies
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1 Boss Fight
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Custom Adaptive Soundtrack
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3 Main puzzles
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6 Fight Rooms
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Dedicated website
New technical updates include:
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Improved camera and control systems
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Expanded destructible
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New and diverse environments
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Improved life and collection system
Traversing a living world
We wanted players to feel like they were moving through a living world, with each rooftop offering new opportunities for exploration and discovery. Achieving this required a modular level design and carefully balanced asset loads to maintain stable performance. The result is an immersive playground perched high above the city streets, inviting continuous engagement as the game progresses.
Inspired by iconic anime series
To give Unlimited its signature, anime-inspired aesthetic, our team developed a custom cartoon-effect pipeline. We combined outline shaders, stylized lighting, and subtle texture layering to achieve a vibrant, hand-drawn look that sets it apart from more realistic titles. This process involved configuring unique shaders and render systems to highlight edges and add dynamic shadows that respond to real-time events, like shifting sunlight or player interactions.
PROJECT TEAM
Strategy Team
Product Team
Marketing Team
Audio Team
TECHNOLOGY
Unity 3D, Spatial.io, C#, Ready Player Me, Blender, Gravity Sketch, Figma, Maya, Substance Painter, Logic Pro X, Rhinoceros
CREDITS
PIGIAMA KASAMA
Paride Stella
Matteo Fanchin
Andrea Valianti
Francesco Gentile
Federico Del Sordo
Luca Di Nisio
Fabiano Di Dio
Andrea De Felicibus
Marco Girardello
Gian Marco Ventura
SPATIAL.IO
Partner
MARTIAN BLUEBERRY
Partner
TECHNOLOGY
Unity 3D, Spatial.io, C#, Ready Player Me, Blender, Gravity Sketch, Figma, Maya, Substance Painter, Logic Pro X, Rhinoceros
PROJECT TEAM
Strategy Team
Product Team
Marketing Team
Audio Team
Walmart UNLIMITED | Episode 1: Milo
A growing universe of playable stories
Walmart UNLIMITED is designed as an evolving playable series. Episode 2 enriches the world with new characters, mechanics, and shoppable features that lay the groundwork for the next chapter, set to release in May.
With each episode, the franchise strengthens its identity as a new form of media: one where storytelling, gaming, and commerce converge into an accessible, engaging format for a broad audience.
PLAY THE GAME HERE!
BRAND
Walmart
RELEASE
April 2025
DELIVERABLES
Video Game Development, Creative Direction, 3D Asset Development, Sound Production, VFX Production, UX/UI Design
CLIENT
Walmart
